The Story

It starts with a grandmother, a farm, and a steady forward gaze.

Tolliefy, born 1920 \u2014 the grandmother whose quiet strength inspired Xirasol Creative

Tolliefy, born 1920.

Tolliefy

My grandmother Tolliefy was born in 1920, back when people didn't have the luxury of falling apart. The Great Depression wasn't something you read about in a textbook — it was the air you breathed, the way you learned to stretch a dollar, fix what you had, and keep moving whether life felt fair or not.

That's the kind of woman she was.

She ran a 20-acre farm in rural Vancouver, Washington, the way her generation did: with steady hands, early mornings, and zero drama about it. She raised Black Angus cattle. She kept a garden. She tended fruit trees. She cooked from scratch, every day, because that's what you did when you were feeding a family and living off the land.

She was a skilled seamstress, making and mending our clothes with the same care she put into everything else. Nothing went to waste. You used what you had, you worked for what you needed, and you didn't expect applause for doing the right thing.

After my parents divorced, she helped raise my brother and me on that farm. And I don't mean "visited sometimes." I mean she showed up — in the daily grind, in the meals, in the responsibility, in the quiet stability kids don't realize they're being given until they're older. The farm was our world. It was simple, and it was hard, and it was full of life.

When she passed away in 1990, I was ten years old. After that, our family began associating her memory with sunflowers. Somewhere along the way, we also carried a piece of family folklore: that her name, Tolliefy, meant sunflower in Cherokee. I haven't been able to confirm that translation, but the symbolism has always fit her so perfectly that it almost doesn't matter.

Because my grandmother had this way about her — a quiet strength that never begged life to be easier.

“She always kept her face toward the sun and let the shadows fall behind her.”

The Early Start

Growing up, we had a computer when some other kids didn't because my dad was a computer programmer. We had a dot matrix printer at home. I remember "painting" detailed pictures, choosing each large pixel color in Paint. In school, my favorite subject was art.

In high school, I created digital art on a brand new 1998 iMac G3 (Bondi Blue) in the art room with Adobe Photoshop 5.0 and Adobe Illustrator 7.0, learning to draw vectors with the Bézier pen tool. I was also on the yearbook staff my senior year, helping with layout and drawings.

So when my family pooled together to help me get into college, what I wanted to study was not even a second thought for me: graphic design.

The Name

So when it came time to name my design brand, I chose Xirasol Creative — xirasol being the Galician word for sunflower. It wasn't chosen because it was trendy or "cute." It was chosen because it carries a legacy.

How to pronounce it

Zeer · uh · sol

The X is pronounced like a Z, as in "xerox." Rhymes with "parasol."

Even the sunflower in my logo reflects that: it's turned slightly, tilted upward — reaching toward the light.

Xirasol Creative is my tribute to the woman who taught me, by the way she lived, what real strength looks like: hard work, faithfulness in the small things, and a steady forward gaze.

This brand exists to build, create, and serve with that same spirit.

The Mantra

Face the sun.
Do the work.
Leave the shadows behind.

The Arc

27 years in the making.

March 1999

Graphic Designer, DesignWise Graphics

Began professional design work creating artwork for offset printing and packaging using detailed vector techniques and pre-press standards. Focused on client collaboration, precision, and preparing files for commercial production.

June 2000

Graphic Designer, H.I. Screen Graphics

Produced artwork for screen printing and embroidery. Created original designs in detailed vector and raster art, developed systems for color separating raster artwork in Photoshop, and collaborated with project managers to meet production deadlines under real manufacturing constraints.

April 2002

Graphic Designer, ImageWear

Created artwork for screen printing and embroidery in a fast-paced apparel environment. Designed and prepared garment files while applying embroidery digitizing techniques and maintaining high-volume production efficiency.

September 2002

Graphic Designer, The DeLeone Corporation

Designed artwork for flexographic label printing using technical measurement formulas. Output film, produced plates, and coordinated directly with clients and sales teams to ensure print accuracy.

July 2003

Graphic Designer, ImageWear

Returned to screen-print and embroidery production. Designed and prepared garment files while mastering embroidery digitizing and sustaining efficiency during high-volume periods.

March 2005

Graphic Designer, The Reflector Newspaper

Designed print advertisements and promotional materials for a weekly community newspaper. Created display and classified layouts using Adobe Illustrator and Photoshop while maintaining visual consistency under strict editorial deadlines.

September 2007

Graphic Designer / Print Office Coordinator, The Reflector Newspaper

Designed advertising layouts and promotional materials using Adobe InDesign, Illustrator, and Photoshop. Created visually compelling print-ready designs, maintained brand-consistent visual hierarchy across publications, implemented estimating and job-tracking systems, and coordinated pre-press workflows with in-house and outside vendors.

May 2013

Lead Graphic Designer, The Reflector Newspaper

Led design operations and production systems for the newspaper and in-house commercial print department. Directed a full redesign, developed structured layout systems, stylebooks, paragraph/character styles, and reusable design libraries in Adobe InDesign. Mentored designers, implemented digital proofing workflows, and built custom FileMaker Pro databases for advertising and directory management.

September 2016 –current

Graphic Designer/Webmaster, Clark County Today

Lead all visual brand execution and creative design for Clark County Today. Handle complete creative direction across website design, branded graphics, social media visuals, email templates, content presentation, and digital asset creation while overseeing website performance, UX, SEO structure, analytics, and cross-platform strategy. Serve as the primary creative and technical gatekeeper of brand standards and content integrity across every digital channel.

Spring 2023 –current

Founder, Xirasol Creative

28 years of production precision, design leadership, editorial systems, and digital strategy distilled into one dedicated studio. Xirasol Creative launched in spring 2023 with one clear purpose: help businesses communicate with clarity and quiet confidence.

Andi Schwartz in her Patriot Guard Riders leather vest, serving as Riders Chaplain

Off the Clock

Personally

I'm a wife and mom to two boys (ages 14 and 6). When I'm not at my desk, you'll often find me riding my Harley along the backroads of the Pacific Northwest or serving my local community.

Service, consistency, and showing up for others — the same principles that shape every creative project I build.

Ready to get started?

You run the business. I'll take care of the rest.